BTG Forms Advisory Board to Scale Purpose-Driven Impact in iGaming

We’re thrilled to announce a major milestone in the evolution of Behind The Gloves: the formation of our inaugural Advisory Board. As recently covered by Recent Slot Releases, this strategic move marks a new chapter in our mission to unite the iGaming industry through wellbeing, fitness, and measurable social impact.

A New Era of Leadership and Vision

The newly appointed Advisory Board brings together some of the industry’s most respected leaders:

• Michael Brady – Founder and Chairman of Bede Gaming and Chairman of Connexus Group
• Rob Fell – CEO of RiskCherry
• Katie Byers – Former SVP of People and Capability at Light & Wonder

Their collective expertise and vision will help guide Behind The Gloves as we expand our reach, deepen our partnerships, and embed purpose-driven engagement at the heart of industry culture. The board’s formation signals our commitment to scaling beyond event activations—ensuring that every session, partnership, and initiative delivers lasting value for both participants and the wider community.

Scaling Beyond Events: What’s Next?

With the Advisory Board’s guidance, Behind The Gloves will:

• Expand our membership base to include more professionals and organizations worldwide.
• Launch new wellness offerings and hybrid event formats to reach both remote and in-person teams.
• Strengthen partnerships with industry leaders and CSR-focused companies.
• Increase reinvestment into grassroots sports, youth development, and mental health initiatives.
• Work towards establishing a recognized standard for wellbeing and social responsibility within the iGaming sector.

Purpose at the Core

Behind The Gloves has always been about more than just fitness. Every boxing-inspired session, branded event, and partnership directly funds grassroots boxing clubs, local charities, and youth development programs. Our impact is tangible: over $200,000 reinvested into communities, 250+ members across 12 countries, and support for organizations like Interval House and other vital causes.